Best Western® Hotels & Resorts
From blog posts to eBooks, I create content that connects with existing and new target audiences with innovative content marketing initiatives.
Launched first ever Content Marketing eBook and yielded 324K impressions.
Launched second eBook and more than tripled results, yielded 1 million impressions.
Successfully relaunched website: traffic increased 106%+ YoY, 489%+ increase in average session duration, and 89% are new users.
Launched International content in new markets, APAC and LATAM, and expanded CAN audience from 8% to 25% YOY.
Successfully relaunched Pinterest, launched first interactive quiz, Pinterest has 10 million monthly views.
Wrote over 50+ blog posts for Travel Zone blog, increased organic keywords ranking on Page 1 by 26%+ YoY.
Directed first lifestyle photoshoot for department.
Created first Best Western® Hotels & Resorts Brand Book to establish a cohesive voice and tone for Marketing Department and agency partners.
First eBook - Unwrap the Gift of Travel
Second eBook - Ultimate Group Getaway Guide
Travel Zone blog posts
Sample Travel Zone blog post - Wandermust | 50 Bucket List Items for Every State in the USA
Relaunch of Travel Zone blog
What People Are Saying
“Mer, thank you for the great work on refreshing Travel Zone. It does a great job of organizing our content for users and provides a great platform for us to continue to enhance traveler content to drive business activation.”
— Dorothy Dowling, CMO of Best Western® Hotels & Resorts
“Mer, the eBook is fantastic work. Well-done. I have read all the entries and found extremely creative content that, when used wisely will not only drive organic SEO growth, but additional business to our featured hotels.”
— Katarina Stanisic, Managing Marketing Director of Best Western® Hotels & Resorts
“Mer brings such creativity and enthusiasm to her work at Best Western and that rubs off on everyone around her!”
— Linsey Cherveny, Marketing Manager of Best Western® Hotels & Resorts
“Mer really is an asset to the team and organization!”
— Patrice Agliata, Director of Marketing of Best Western® Hotels & Resorts